# Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation

> Research article (Journal of Sport Management, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W2896256410](https://www.wikidata.org/wiki/openalex:W2896256410)  
**Source**: https://4ort.xyz/entity/fantasy-millionaires-identifying-at-risk-consumers-based-on-motivation