# Family-unique resources, marketing resources, and family owners’ willingness to pursue radical innovation: A model and test

> Research article (Journal of Business Research, 2022) · cited 30× · AI/ML

**Wikidata**: [openalex:W4226209263](https://www.wikidata.org/wiki/openalex:W4226209263)  
**Source**: https://4ort.xyz/entity/family-unique-resources-marketing-resources-and-family-owners-willingness-to-pursue-radical-innovation-a-model-and-test