# “Fake it until you make it”: business model conceptualization in digital entrepreneurship

> Research article (Journal of Strategic Marketing, 2016) · cited 83× · AI/ML

**Wikidata**: [openalex:W2528752439](https://www.wikidata.org/wiki/openalex:W2528752439)  
**Source**: https://4ort.xyz/entity/fake-it-until-you-make-it-business-model-conceptualization-in-digital-entrepreneurship