# Factors of customers’ channel choice in an omnichannel environment: a systematic literature review

> Research article (Management Review Quarterly, 2022) · cited 29× · AI/ML

**Wikidata**: [openalex:W4286489030](https://www.wikidata.org/wiki/openalex:W4286489030)  
**Source**: https://4ort.xyz/entity/factors-of-customers-channel-choice-in-an-omnichannel-environment-a-systematic-literature-review