# Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective

> Research article (Information, 2022) · cited 56× · AI/ML

**Wikidata**: [openalex:W4229059576](https://www.wikidata.org/wiki/openalex:W4229059576)  
**Source**: https://4ort.xyz/entity/factors-influencing-watching-and-purchase-intentions-on-live-streaming-platforms-from-a-7ps-marketing-mix-perspective