# Factors influencing intention to accept location-based mobile advertising among young mobile user segments: a social exchange perspective

> Research article (International Journal of Mobile Communications, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W4240607956](https://www.wikidata.org/wiki/openalex:W4240607956)  
**Source**: https://4ort.xyz/entity/factors-influencing-intention-to-accept-location-based-mobile-advertising-among-young-mobile-user-segments-a-social-exch