# Factors influencing electronic word of mouth behavior in higher education institutions

> Research article (Journal of Marketing Communications, 2023) · cited 21× · AI/ML

**Wikidata**: [openalex:W4366988005](https://www.wikidata.org/wiki/openalex:W4366988005)  
**Source**: https://4ort.xyz/entity/factors-influencing-electronic-word-of-mouth-behavior-in-higher-education-institutions