# Factors Influencing Consumers' Intentions to Switch to Live Commerce From Push-Pull-Mooring Perspective

> Research article (Journal of Global Information Management, 2023) · cited 21× · AI/ML

**Wikidata**: [openalex:W4327701588](https://www.wikidata.org/wiki/openalex:W4327701588)  
**Source**: https://4ort.xyz/entity/factors-influencing-consumers-intentions-to-switch-to-live-commerce-from-push-pull-mooring-perspective