# Factors Determining Brand Equity for Retail Stores: A Market Segmentation Approach

> Research article (Journal of Asian Finance Economics and Business, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3131472574](https://www.wikidata.org/wiki/openalex:W3131472574)  
**Source**: https://4ort.xyz/entity/factors-determining-brand-equity-for-retail-stores-a-market-segmentation-approach