# Factors Associated with the Production of Word of Mouth

> Research article (International Journal of Market Research, 2015) · cited 12× · AI/ML

**Wikidata**: [openalex:W2177061022](https://www.wikidata.org/wiki/openalex:W2177061022)  
**Source**: https://4ort.xyz/entity/factors-associated-with-the-production-of-word-of-mouth