# Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

> Research article (Journal of Media Business Studies, 2018) · cited 478× · AI/ML

**Wikidata**: [openalex:W2886736973](https://www.wikidata.org/wiki/openalex:W2886736973)  
**Source**: https://4ort.xyz/entity/factors-affecting-youtube-influencer-marketing-credibility-a-heuristic-systematic-model