# Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective

> Research article (International Journal of Sports Marketing and Sponsorship, 2022) · cited 19× · AI/ML

**Wikidata**: [openalex:W4292416714](https://www.wikidata.org/wiki/openalex:W4292416714)  
**Source**: https://4ort.xyz/entity/factors-affecting-users-stickiness-of-fitness-apps-an-empirical-study-based-on-the-s-o-r-perspective