# Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity

> Research article (Behavioral Sciences, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4386028641](https://www.wikidata.org/wiki/openalex:W4386028641)  
**Source**: https://4ort.xyz/entity/factors-affecting-purchase-intention-of-hanfu-considering-product-identification-cultural-motivation-and-perceived-authe