# Factors affecting omnichannel buying online and return in store: evidence from fast-fashion retail

> Research article (Journal of Enterprise Information Management, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4361278304](https://www.wikidata.org/wiki/openalex:W4361278304)  
**Source**: https://4ort.xyz/entity/factors-affecting-omnichannel-buying-online-and-return-in-store-evidence-from-fast-fashion-retail