# Factors Affecting Individual Decisions Based on Business Legitimacy

> Research article (Journal of Promotion Management, 2018) · cited 25× · AI/ML

**Wikidata**: [openalex:W2793956984](https://www.wikidata.org/wiki/openalex:W2793956984)  
**Source**: https://4ort.xyz/entity/factors-affecting-individual-decisions-based-on-business-legitimacy