# Factors Affecting Impulse Purchase Behavior in Hyderabad – Marketing Perspective

> Research article (International Journal of Entrepreneurial Research, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W4237080611](https://www.wikidata.org/wiki/openalex:W4237080611)  
**Source**: https://4ort.xyz/entity/factors-affecting-impulse-purchase-behavior-in-hyderabad-a-marketing-perspective