# Facilitation of consumer loyalty toward branded applications: The dual-route perspective

> Research article (Telematics and Informatics, 2018) · cited 75× · AI/ML

**Wikidata**: [openalex:W2791356532](https://www.wikidata.org/wiki/openalex:W2791356532)  
**Source**: https://4ort.xyz/entity/facilitation-of-consumer-loyalty-toward-branded-applications-the-dual-route-perspective