# Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective

> Research article (Decision Support Systems, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3046873158](https://www.wikidata.org/wiki/openalex:W3046873158)  
**Source**: https://4ort.xyz/entity/facilitating-complex-product-choices-on-e-commerce-sites-an-unconscious-thought-and-circadian-preference-perspective