# Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

> Research article (Journal of Consumer Behaviour, 2015) · cited 107× · AI/ML

**Wikidata**: [openalex:W1946769973](https://www.wikidata.org/wiki/openalex:W1946769973)  
**Source**: https://4ort.xyz/entity/facets-of-country-image-and-brand-equity-revisiting-the-role-of-product-categories-in-countryoforigin-effect-research