# Eye tracking study of attention to print advertisements: Effects of typeface figuration

> Research article (Journal of Eye Movement Research, 2016) · cited 26× · AI/ML

**Wikidata**: [openalex:W2600283804](https://www.wikidata.org/wiki/openalex:W2600283804)  
**Source**: https://4ort.xyz/entity/eye-tracking-study-of-attention-to-print-advertisements-effects-of-typeface-figuration