# Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies

> Research article (International Journal of Psychological Studies, 2015) · cited 133× · AI/ML

**Wikidata**: [openalex:W2036145274](https://www.wikidata.org/wiki/openalex:W2036145274)  
**Source**: https://4ort.xyz/entity/eye-tracking-in-neuromarketing-a-research-agenda-for-marketing-studies