# Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency

> Research article (Journal of Retailing and Consumer Services, 2015) · cited 53× · AI/ML

**Wikidata**: [openalex:W2180934077](https://www.wikidata.org/wiki/openalex:W2180934077)  
**Source**: https://4ort.xyz/entity/eye-tracking-customers-visual-attention-in-the-wild-dynamic-gaze-behavior-moderates-the-effect-of-store-familiarity-on-n