# Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

> Research article (Information Systems Research, 2020) · cited 117× · AI/ML

**Wikidata**: [openalex:W2997502107](https://www.wikidata.org/wiki/openalex:W2997502107)  
**Source**: https://4ort.xyz/entity/eye-tracking-based-classification-of-information-search-behavior-using-machine-learning-evidence-from-experiments-in-phy