# Extending the Theory of Planned Behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product

> Research article (Journal of Retailing and Consumer Services, 2017) · cited 72× · AI/ML

**Wikidata**: [openalex:W2568360529](https://www.wikidata.org/wiki/openalex:W2568360529)  
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