# Extending the context of service: from encounters to ecosystems

> Research article (Journal of Services Marketing, 2015) · cited 293× · AI/ML

**Wikidata**: [openalex:W2123350241](https://www.wikidata.org/wiki/openalex:W2123350241)  
**Source**: https://4ort.xyz/entity/extending-the-context-of-service-from-encounters-to-ecosystems