# Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance

> Research article (Journal of Internet Commerce, 2016) · cited 55× · AI/ML

**Wikidata**: [openalex:W2342046855](https://www.wikidata.org/wiki/openalex:W2342046855)  
**Source**: https://4ort.xyz/entity/extending-our-understanding-of-ewom-impact-the-role-of-source-credibility-and-message-relevance