# Exploring visitors’ experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur

> Research article (International Journal of Tourism Cities, 2015) · cited 27× · AI/ML

**Wikidata**: [openalex:W2124813778](https://www.wikidata.org/wiki/openalex:W2124813778)  
**Source**: https://4ort.xyz/entity/exploring-visitors-experience-using-strategic-experiential-modules-sems-the-case-of-zoo-negara-kuala-lumpur