# Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective

> Research article (Journal of Strategic Marketing, 2020) · cited 70× · AI/ML

**Wikidata**: [openalex:W3015882659](https://www.wikidata.org/wiki/openalex:W3015882659)  
**Source**: https://4ort.xyz/entity/exploring-values-affecting-e-learning-adoption-from-the-user-generated-content-a-consumption-value-theory-perspective