# Exploring utilitarian and hedonic antecedents for adopting information from a recommendation agent and unplanned purchase behaviour

> Research article (New Review of Hypermedia and Multimedia, 2015) · cited 28× · AI/ML

**Wikidata**: [openalex:W2294143815](https://www.wikidata.org/wiki/openalex:W2294143815)  
**Source**: https://4ort.xyz/entity/exploring-utilitarian-and-hedonic-antecedents-for-adopting-information-from-a-recommendation-agent-and-unplanned-purchas