# Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

> Research article (Journal of Travel Research, 2023) · cited 101× · AI/ML

**Wikidata**: [openalex:W4362697532](https://www.wikidata.org/wiki/openalex:W4362697532)  
**Source**: https://4ort.xyz/entity/exploring-tourists-virtual-reality-based-brand-engagement-a-uses-and-gratifications-perspective