# Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective

> Research article (Psychology and Marketing, 2021) · cited 35× · AI/ML

**Wikidata**: [openalex:W3129209449](https://www.wikidata.org/wiki/openalex:W3129209449)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-spotlight-effect-in-paywhatyouwant-pwyw-pricingan-anchoring-and-adjustment-perspective