# Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective

> Research article (Journal of Promotion Management, 2020) · cited 37× · AI/ML

**Wikidata**: [openalex:W3092853285](https://www.wikidata.org/wiki/openalex:W3092853285)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-social-media-communications-in-the-success-of-professional-sports-leagues-an-emerging-market-persp