# Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

> Research article (Australasian Marketing Journal (AMJ), 2023) · cited 64× · AI/ML

**Wikidata**: [openalex:W4367183765](https://www.wikidata.org/wiki/openalex:W4367183765)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-omnichannel-retailing-technologies-future-research-directions