# Exploring the role of justification and cognitive effort exertion on post-purchase regret in online shopping

> Research article (Computers in Human Behavior, 2018) · cited 50× · AI/ML

**Wikidata**: [openalex:W2792196891](https://www.wikidata.org/wiki/openalex:W2792196891)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-justification-and-cognitive-effort-exertion-on-post-purchase-regret-in-online-shopping