# Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign

> Research article (International Journal of Advertising, 2021) · cited 80× · AI/ML

**Wikidata**: [openalex:W3119841408](https://www.wikidata.org/wiki/openalex:W3119841408)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-issue-involvement-and-brand-attachment-in-shaping-consumer-response-toward-corporate-social-advoca