# Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions: scale development and validation

> Research article (International Journal of Business Excellence, 2015) · cited 11× · AI/ML

**Wikidata**: [openalex:W2309072586](https://www.wikidata.org/wiki/openalex:W2309072586)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-family-communication-and-brand-awareness-in-understanding-the-influence-of-child-on-purchase-decis