# Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective

> Research article (Journal of Financial Services Marketing, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4285388941](https://www.wikidata.org/wiki/openalex:W4285388941)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-commitment-in-potential-absorptive-capacity-and-its-impact-on-new-financial-product-knowledge-a-so