# Exploring the Role of AI in B2B Customer Journey Management: Towards an IPO Model

> Research article (IEEE Transactions on Engineering Management, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4382568074](https://www.wikidata.org/wiki/openalex:W4382568074)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-ai-in-b2b-customer-journey-management-towards-an-ipo-model