# Exploring the Role of Advertising Types on Improving the Water Consumption Behavior: An Application of Integrated Fuzzy AHP and Fuzzy VIKOR Method

> Research article (Sustainability, 2020) · cited 53× · AI/ML

**Wikidata**: [openalex:W3004438360](https://www.wikidata.org/wiki/openalex:W3004438360)  
**Source**: https://4ort.xyz/entity/exploring-the-role-of-advertising-types-on-improving-the-water-consumption-behavior-an-application-of-integrated-fuzzy-a