# Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective

> Research article (The Journal of Marketing Theory and Practice, 2022) · cited 27× · AI/ML

**Wikidata**: [openalex:W4300772873](https://www.wikidata.org/wiki/openalex:W4300772873)  
**Source**: https://4ort.xyz/entity/exploring-the-relationship-between-co-creation-dart-brand-experience-strength-and-brand-satisfaction-a-brand-engagement-