# Exploring the motivation of affect management in fostering social media engagement and related insights for branding

> Research article (Internet Research, 2019) · cited 14× · AI/ML

**Wikidata**: [openalex:W2980040286](https://www.wikidata.org/wiki/openalex:W2980040286)  
**Source**: https://4ort.xyz/entity/exploring-the-motivation-of-affect-management-in-fostering-social-media-engagement-and-related-insights-for-branding