# Exploring the moderators and causal process of trust transfer in online-to-offline commerce

> Research article (Journal of Business Research, 2019) · cited 102× · AI/ML

**Wikidata**: [openalex:W2912354825](https://www.wikidata.org/wiki/openalex:W2912354825)  
**Source**: https://4ort.xyz/entity/exploring-the-moderators-and-causal-process-of-trust-transfer-in-online-to-offline-commerce