# Exploring the inbound and outbound strategies enabled by user generated big data: Evidence from leading smartphone applications

> Research article (Creativity and Innovation Management, 2017) · cited 72× · AI/ML

**Wikidata**: [openalex:W2770271096](https://www.wikidata.org/wiki/openalex:W2770271096)  
**Source**: https://4ort.xyz/entity/exploring-the-inbound-and-outbound-strategies-enabled-by-user-generated-big-data-evidence-from-leading-smartphone-applic