# Exploring the generative AI adoption in service industry: A mixed-method analysis

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 61× · AI/ML

**Wikidata**: [openalex:W4401209860](https://www.wikidata.org/wiki/openalex:W4401209860)  
**Source**: https://4ort.xyz/entity/exploring-the-generative-ai-adoption-in-service-industry-a-mixed-method-analysis