# Exploring the effects of packaging on consumer experience and purchase behaviour: insights from eye tracking and facial expressions on orange juice

> Research article (International Journal of Food Science & Technology, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4390126684](https://www.wikidata.org/wiki/openalex:W4390126684)  
**Source**: https://4ort.xyz/entity/exploring-the-effects-of-packaging-on-consumer-experience-and-purchase-behaviour-insights-from-eye-tracking-and-facial-e