# Exploring the effects of digital transformation from a dual (internal vs external) marketing management perspective

> Research article (European Journal of Innovation Management, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4399278573](https://www.wikidata.org/wiki/openalex:W4399278573)  
**Source**: https://4ort.xyz/entity/exploring-the-effects-of-digital-transformation-from-a-dual-internal-vs-external-marketing-management-perspective