# Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 157× · AI/ML

**Wikidata**: [openalex:W3031619042](https://www.wikidata.org/wiki/openalex:W3031619042)  
**Source**: https://4ort.xyz/entity/exploring-the-effect-of-starbucks-green-marketing-on-consumers-purchase-decisions-from-consumers-perspective