# Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective

> Research article (Humanities and Social Sciences Communications, 2024) · cited 37× · AI/ML

**Wikidata**: [openalex:W4396750287](https://www.wikidata.org/wiki/openalex:W4396750287)  
**Source**: https://4ort.xyz/entity/exploring-the-dynamics-of-consumer-engagement-in-social-media-influencer-marketing-from-the-self-determination-theory-pe