# Exploring the drivers of hospitality and tourism customer loyalty for generative artificial intelligence (AI): a multi-analytic approach

> Research article (Current Issues in Tourism, 2025) · cited 12× · AI/ML

**Wikidata**: [openalex:W4410225681](https://www.wikidata.org/wiki/openalex:W4410225681)  
**Source**: https://4ort.xyz/entity/exploring-the-drivers-of-hospitality-and-tourism-customer-loyalty-for-generative-artificial-intelligence-ai-a-multi-anal