# Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective

> Research article (Sustainability, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4313327912](https://www.wikidata.org/wiki/openalex:W4313327912)  
**Source**: https://4ort.xyz/entity/exploring-the-characteristics-of-youtubers-and-their-influence-on-viewers-purchase-intention-a-viewers-pseudo-social-int